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That Good Good Sauce
Exclusive Bait Co.
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Our mission

At Diversion, we believe fishing is more than a sport—it’s a family tradition, a grassroots connection to nature, and a bridge to our truest selves. Rooted in a deep appreciation for the shared moments fishing brings, our mission is to celebrate and enhance the profound experiences that unite anglers across generations.

As a family-driven brand, we honor the heritage and traditions passed down from parent to child, the lessons learned at the water’s edge, and the memories forged in the quiet beauty of nature. Our high-quality apparel is thoughtfully designed to reflect the spirit of adventure, tranquility, and camaraderie that fishing inspires.

Wearing Diversion apparel means embracing not just a passion for fishing, but the essence of calm mornings, the thrill of the catch, and the sunsets that bind us to the water and each other. We aim to inspire a community of anglers to cherish these moments, find balance in the rhythm of the tides, and create lasting memories that transcend generations.

Join us at Diversion and let our apparel remind you of the joy, tradition, and connection that fishing brings. Together, we celebrate the journey, honor our roots, and cast forward to new adventures—one memory at a time.

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